Technically, you could rightly say: “not a new network”, because The Oprah Winfrey Network has been around a while. But when the billionairese decides to fold up shop on her 25 year old talk show to focus on her network, certainly one can be assured new blood is about to be infused into the broadcast.

So with such an infusion comes a bigger focus on branding which usually means a new logo and there it sits.

As always, remember that a TV logo stays static only on the stationary and that I’m guessing they have loads of movement and animation ideas for this concept.

Your thoughts? You like? You dislike? Did Oprah hit a home run on this logo or did she merely rob a paint store?

Tags: branding, broadcasting, commentary, logo design, marketing, tv by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on new network, new logo

I hope you have NOT seen this commercial before (I’ve just seen it on the web) and the imagery and imagination that when into it I think is just terrific.

Advertising like this works best when the concept is so unexpected, it makes you think/say “what, what was that again?”

Tags: advertising, commentary, commercials, marketing, tv, video by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on a little commercial surprise

On the left - the old-new logo. On the right - the dead logo

OK, see last week Gap Stores changed their logo. If you have any kind of life, you probably didn’t even know this.

That was the story…until the story became how much everyone hated it.

No, I don’t mean didn’t like it, I mean hated it.

Then the company said it was an ‘evolutionary’ logo – not exactly a vote of confidence for the logo design team.

Then the corporate folks said they’d take suggestions from the public.

Then they corporately said “screw it” and they went back to the original logo.

There is probably a huge marketing lesson in there somewhere.

I prefer to believe that it was simply common sense prevailing.

That is all….for now.

Tags: advertising, branding, logo design, marketing by peter k. o'connell, your friendly, neighborhood voice-over talent
1 Comment »

I came across this video produced by the design firm Chermayeff & Geismar. It’s really impressive.

It takes some of their most famous logo designs (and there are lots of them) and morphs them into a cool video montage. The video has been around a while but its new to me so maybe its new to you too.

Not only is it entertaining but it’s also effective marketing although by the looks of their clients and their great work, you’d think securing new business isn’t so much a problem.

Tags: animation, branding, logo design, marketing, video by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on because there hasn’t been a logo post here in a while

If you are in or around the Philadelphia, Pennsylvania area and have a new or continuing interest in social media as it pertains to you life (business or personal) I highly recommend you attend Podcamp Philly 2010.

Of course if you have a Podcamp ANYWHERE near you, I recommend you attend it.

The cost is only $20 (which basically weeds out the real attenders from the pretenders and makes headcount more efficient for the volunteer organizers) You can sign up HERE.

Tags: blogs, commentary, community, facebook, google, internet, linkedin, marketing, podcamp, podcampphilly, podcast, podcasting, social media, social networking, technology, yahoo, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on podcamp philly october 2-3 2010

The one that started it all, Podcamp Boston, will celebrate its fifth anniversary this Saturday and Sunday, September 25 & 26, 2010 at the Microsoft N.E.R.D. Center (yes, you read that right).

That’s the good news. The bad news is it looks to be sold out and there is a wait list for tickets. So I guess blog posts like these for their event don’t seem so necessary anymore.

Well, good luck to all involved anyway.

Tags: blogs, branding, community, facebook, google, internet, linkedin, marketing, podcampboston, podcasting, social media, social networking, technology, twitter, yahoo, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on podcamp boston september 25-26, 2010