Sometimes, clients and prospects just need to be reminded
Voiceover talents are (or should be) always either marketing their services or planning their next marketing effort.
It’s simply part of being a professional voice actor and running a business.
It’s the same for me (or any business really) – trying to come up with inventive and pleasant ways of letting my audience know I’m out here and I am open to work on their voiceover project.
The trick is not to be a pest about it.
My most recent voice marketing project was a textbook case of “marketing as a reminder”.
This is my second year of producing a generic, self designed, free, printed football schedule (8 1/2” x 11”) for my favorite team. I then share it with a targeted portion of my database – who all likely share that fandom with me.
Aside from my logo and contact info – the majority of the calendar is just that — public information about the team schedule that my contacts can save or print out or toss. It’s just what I consider a nice way to say “hi” and promote our beloved team with a tool I’ve seen real estate agents use for years.
I say the following with 100% honesty – I had no expectation that this schedule was anything more than a “friendly wave” to my database.
About a day or two later, I get an email from a long time media buddy who received the schedule, noting that he was working on a project that would need a narrator for and my little schedule reminded him to call me.
He just needed a reminder.
Our reminders don’t have to be fancy or expensive or even a thing – I guess a phone call is a thing but the conversation is not something they can put on their shelf or tack to a bulletin board (but phone calls ARE great, subtle auditions for voice talents).
Maybe the point is to see your marketing efforts – regardless of your budget – as friendly, non-pesky reminders about your voice acting services.
A way to say “hi, when you’re ready, I’m here.”
You may find that they are, indeed, ready.
Hope this helps.
In almost all of broadcasting, be it radio, TV or cable, making it to the 100th show is a milestone.
It takes true production commitment and focus to keep a podcast (or any media program) on-air for ANY length of time. Guest aren’t always great, ideas aren’t always flowing….but if you have the determination, producers like Kim and Natasha fly over the problems and focus on the good stuff. 
