a cosmic shift in voiceover branding

Evidently great minds think alike…and sometimes so do I!

It seems to be marketing and branding review time in VO land.

I think you’ve probably seen my post on redesigning my business cards. I didn’t believe it would garner that much interest but John Florian now has it up on Voiceover Xtra!

“So I got that goin’ for me…which is nice.”

But I was not the only person redoing their voice over business cards.

My pal Connie Terwilliger also posted about updating her business cards too, making a point to leave space on the backside so people could write notes if they like (ah, white space is going to be so “in” in 2011).

Then I caught a post by the lovely and talented Anthony Mendez who just did a blog about the nicely done refresh on his logo.

Anybody else out there cleaning up their branding act for the new year?

5 things I learned from my new business cards

FRONT - top card old business card design, bottom new business card design

BACK - top card old business card design, bottom new business card design

1. Be consistent, you moron!
The old cards didn’t really match the overall look and feel of my branding…I know better than this so how could I be so dumb?

2. Less is more because the old more was unreadable!
It was a few years ago and I thought every detail of my business had to be on one card…all that stuff basically confused the heck outta people or made the card unreadable and useless. Not good.

3. White space is your friend!
Font vomit and logo diarrhea is not your friend yet the old card had both of them and none of the white space. Ya gotta give people’s eyes room to read and even relax a bit with a card, they’ll probably retain more info that way. Still not sure if the main logo and the secondary logo will throw people off or if it won’t matter much to anyone.

4. Oh, you do voice overs too?

Somewhere in the old card, you might be able to tell that the president of the company may have, at one time in his career, actually performed voice overs himself. In the new card, especially on the front, that should be clearer now. Titles are for suckers and it appears at one time I was a sucker for titles.

5. If you are creative, show it!
It took me some time, but on the back I created a design to show the company, everything the company offered and tied in the logo all without making people’s eyes bleed.

Extra points: In a year or so I’ll do another blog post on how I have come to hate my new card design too.

It also seems like all the cool people are redesigning their business cards this time of year 😉

Now these are my takeaways, but your opinions on the old versus new business card may be vastly different…and that’s OK, I want to know what they are in either case.

Please share.

a political poll for voice talents

My friend John Florian who runs the on-line voice over news center Voice-Over Xtra! sent an email to me (and probably 1,000 of my closest friends) asking for some insight in to our workload for political voiceover projects during the 2010 mid-term elections that just blew through the U.S. like a cyclone.

The purpose of the survey, which I took, is to gauge (among other things) what types of political advertisements most voice talents voiced this season. Positive or negative? Issue or attack ads? Funded by PAC’s or other groups etc.

Nobody is asked to share their personal political beliefs or anything like that.

The most interesting result I want to find out from this survey is whether voice talents on average will or will not voice spots for issues or politicians they do not believe in. Some people will say no and some will say…it’s just a job and as a voice actor, I need to act like I believe in this or that; it’s not an endorsement.

I know for me, I have only one issue that I look at with possible political spots and if the spot or the candidate runs contrary to that belief, then I decline the business. Others might see things differently so I look forward to the survey results.

So if you did a political spot this year, go take the survey here.

oh radio, oh radio, your Christmas music’s on too ear-ly*

The fact of the matter is radio stations need Christmas music…badly!

Research seems to indicate that stations (Adult Contemporary or Adult Hits formats mostly) that play 24 hours of Christmas music enjoy a surge in first quarter ratings as a carry over. Radio advertising revenues have been on a steady decline (unfortunately) so I get the economic sense of the business decision.

I understand the competitive argument of being first in the market to get your station playing Christmas music…maybe listeners will think yours is the only station in the market doing it (ha!) so they will stay glued to their radio.

Further, I get that retailers are pushing Christmas shopping to start earlier and earlier so you want your station on in retail stores. Sears announced they will now be open on Thanksgiving Day because family is evidently less important than retail profits.

Knowing all that, I still believe you radio people should start your damn Christmas music the Friday after Thanksgiving!

And you don’t care what I think. And I understand.

* Poorly sung to the music of “Oh Christmas Tree”

double diva voice over seminar december 4 & 5 in toronto

Evidently Elley Ray Hennessy and Deb Munro either became fast friends at Voices of Vision in September or cemented their friendship there because they’ve scheduled voiceover seminar featuring them both on December 4 & 5, 2010 in Toronto.

According to their promo information for the event: “Deb and Elley Ray will engage participants on the vast spectrum of voice overs covering everything from characters to broadcasting, skills to business, with tips on the local and online markets. This unique workshop will push participants beyond their limits, expanding their knowledge about auditioning, acting techniques and much more.”

Unfortunately, I will not be able to attend because I will be in New York at the Voice Talent Productions Holiday party but that’s just as well because there aren’t that many spots left for Deb and Elley Ray’s special voice over event! To learn more or to register for the event email workshops@micnme.com

requiescat in pace christopher j. o’connell

Editor’s Note: This was read as part of a memorial mass this afternoon for my brother who died on October 28, 2010.

Thank you everyone for coming today. Thanks for the calls, conversations and remembrances about Christopher.

Special thanks for Monsignor Mack for serving as our celebrant, Frank Scinta and the St. Louis Church choir for helping with the music and Linda O’Connell who has been so selfless in planning this funeral with our family, especially Mary, Michael and myself.

There are so many broken hearts among us today. While we truly celebrate Chris’ new life in heaven, we are a selfish lot and are sad for ourselves and our loss. I certainly join I you in that emotion.

Yet while it is hard to make sense of a tragic, accidental death like Chris’- dealing with the hurt of knowing we’ll not see him here again on earth- I am amazingly heartened to have experienced the joy that Chris brought to so many people throughout his life as told to me by so many friends.

Fortunately, all of us here today have many examples of “Chris Stories” that you have shared and I hope will always share with your friends and family and us for years to come.

Just to prime the memories pump, I’ll recount a story from Chris’ grammar school days (about 2nd grade, I think) right next door at Saint Mark School. Chris called my Mom from school one day and said he wasn’t feeling well and wanted to come home. My Mom drove over to the school and Chris was standing out front, waiting for her. When they got home, Mom told him to go lie down in his room and as he left, Chris asked if he could have a PB&J for lunch. This gave my mother pause; if he wasn’t feeling so well, he had a pretty good appetite.

Then the phone rang and it was Sr. Joan of Arc, the school principal asking my Mom if she had picked up Chris because no one at St. Mark’s knew where Chris was. He hadn’t said anything to anyone at the school about leaving. Realizing now that Chris wasn’t sick, my Mom said she’d bring Chris back to school right away. Sister said no, she would come pick Chris up herself.

A few minutes later, when the doorbell rang, my Mother asked Chris to answer the door. He causally opened the door and there stood the tall, very imposing figure of Sister Joan of Arc in full black and white habit, staring down at him. The jig was up! And back to school he went.

That story is an important part of O’Connell dining room history. History is a fancy word for memories and at the end of the day and at the end of our lives, it is that cumulative memory of our lives that live past our earthly days and are hopefully shared with future generations.

Most of us here knew of Chris’ Buffalo and Crescent Beach history but we didn’t know a lot about his life in Florida, which he kept fairly private. This week when I went down to Deerfield Beach to settle some of his affairs, I got to meet only some of the people who were a part of Chris’ life in Florida. I hope it will hearten you to know, as it did me, that people were just as fond of Chris there as they were here. That fact made me feel a bit better.

Because there were likely so many folks in Florida, whom I do not know individually, I felt compelled to write a letter that I cannot send, yet I mean every word. I’m guessing I could probably insert “Buffalo” instead of “Florida” in this letter and the meaning and sentiment would be the same.

Dear Florida Friends,

I write you today from inside St. Mark’s Church, in Buffalo, New York, a church that has meant a lot to my family. It was here in 1952 that our parents were married and our O’Connell family began. My sister Mary and brothers Michael and Chris were baptized here (me too) and we said goodbye to many family members here, as we now say goodbye to Christopher – our brother and your friend.

This is a thank you note from my family and from me especially. On my trip to Florida this week to settle some of Chris’ affairs, you all could not have been more kind and certainly you were all gracious. Thank you so much for that.

Chris held dear his privacy in Florida and so my family only knew you as names and sometimes not even that much. But on this trip you offered me the greatest gift I never expected. While sharing your sorrow at the news of his death, you confirmed for me something I always knew but was glad to hear again – how Chris brought joy to your lives, happiness to your days, friendship in your time together.

You see here in Buffalo, we knew all that. We could trade stories with you for days on Chris. I have a church full of people in front of me right now who could tell you of Chris kindness to others, his generosity, his selflessness. His parents taught him well. But because he didn’t share a lot about his life in Florida, I wasn’t sure if Christopher had changed his ways when he moved down there, maybe, I thought, he had become a different person. Clearly, he had not.

There is a film clip my Dad shot when Chris was about four or five years old and he is walking outside of our old house on Morris with happy, carefree abandon that all children should have. Chris walked right up to my Father and the camera with the most joyous smile and had a happy, giggly conversation. There was no sound on the film but it really wasn’t needed…the images told the story.

You know that smile from the film, don’t you? The childhood smile with the bright eyes I’m describing is the same smile you knew from Chris the adult. Along with his friendly demeanor, it’s the smile that helped make you friends with Chris, creating new stories, Florida stories that – when told – will help ease your sadness though this difficult time. Special memories of a special person.

His wasn’t a perfect life but I don’t know anybody who hasn’t slogged through life’s travails. Like here in Buffalo, though, with Chris you all took the good with the bad, the happy with the sad. It’s part of the deal when you are friends, family and siblings. Hopefully the support you and we offered (which was sometimes accepted and sometimes not) helped Chris get as far as he did for as long as he did. Thank you, Florida friends, for helping to take care of our friend and brother and for letting me know that you were as happy in his presence as he was in yours.

Sincerely, your new friend, Peter.

I have often said (not originally I’m sure) that life is a gift, not a guarantee. None of us are sure when our last day on earth will be and Chris didn’t know either. But he left us behind to remember not the challenges of his life but the enjoyment of his life. Those moments he gave to each of us individually and collectively that injected happiness, hope, opportunity, understanding and love where maybe it didn’t exist before or maybe it just got that much better.

Many of you have so kindly asked “is there anything I can do” to help our family in this sorrowful time. Today I will say yes there is. Your help is needed and I must insist you do the following not just today but for many days to come (now aren’t you sorry you asked?)

Say a prayer every day for the next 9 days. A mini-novena of sorts; the prayer can be about whatever you want, for whomever you want. Maybe spend about a minute but it can be longer. Nothing formal…you think it or say it however you please. But pray you must if you want to help our family as you’ve said you would.

With my sincere thanks, I’ll leave you now with the one I came up with:

Into your hands, O Lord, we commend our brother, our uncle, our cousin and our friend. And under your watchful and loving eyes Lord, and those of Christopher’s parents, grandparents, aunts, uncles and friends who have gone before him – may Christopher now be granted the peace he so richly deserves in heaven. Amen.

– Peter K. O’Connell
November 5, 2010