This post is short but you must read it in part because brilliant quote: “Nothing great was ever accomplished by cynical people.”
If you hadn’t heard, Pepsi (my primary drink of choice) is going through a rebranding process.
The change, across all the soda’s brands, was leaked last week. If you caught my post on Twitter, I forewarned you.
There’s been a boatload of money thrown at this change, believe it.
It’s um, not good.
Now while I don’t care for the re-design, I do heart how they are tying in the digital world to promote it. This is a good use of public relations and social media. And no I am no offended that as a life long dedicated Pepsi drinker I didn’t get this Pepsi Care package. I know my place in the social media world (2nd from the bottom) and I’m cool with it.
Oh and Pepsi, who also owns Tropicana Orange Juice, is completely re-branding that line as well (this I like a bit better). Look for the new designs on a store shelf near you soon.
Full details from Brand New on Pepsi and Tropicana.
UPDATE:
Here is a video highlighting the old looks and the new looks. The side by side comparisons make the new design look even worse to me.
I’ve never been to London but I know the logo for London’s Underground. With a tip of the popular audio’connell baseball cap to designboom for the head’s up, the logo (whose shape turns out to have a proper name: roundel) was the work of the late arts and crafts calligrapher Edward Johnston in 1917. Architect Charles Holden began incorporating Johnson’s sign design within the distinctive underground stations Holden designed from the 1920s.
This is a great example of why I love the internet, blogs and RSS. I wasn’t thinking about any of this before I read it this morning but now I am so pleased that I know it.
Yes, I am a geek but you don’t have to point it out to me 😉
I was on Google tonight and came across a web site tonight, of reasonable design, offering voice overs for under $100 and quick turnaround.
Competition is fine but low-ballers like this individual and his compatriots disgust me because I think it cheapens our industry and further confuses potential clients on price.
Searching further on the site I see this person (whom I do not know) is actually within a couple of hours drive of me and has a number of misspellings on his site.
In spite of my disgust I find myself beginning to type an email explaining his misspellings because it looks unprofessional.
Then I stop.
While at first it seemed like the right thing to do, I decided that someone whose business model I do not at all respect does not deserve professional assistance from me as I might normally do for someone in the industry I consider a peer.
I may have become an elitist voice over talent. Not elite, elitist.
Doesn’t he have a right to run his business as she sees fit? Maybe she’s got small children to feed.
But deep discount voice over pricing is wrong and I know this down to my very core.
Should I have helped this person with an email about the errors I easily found or should I have walked away, like I did, because I think his business model is a bad one?
I need clear direction on this. I may ignore your advice in the end based on pure Irish stubbornness but for the moment I know I should listen.
Please state your case below. Thanks.
No, as far as I know the service isn’t going out of business but it has lost its position as part of my social media mix. I closed my account.
I’m not mad at them nor was there any kind of dust up between us. My Space didn’t meet my needs. My peers and prospects didn’t use it and I actually felt awkward navigating through it. It really is a much younger skewing service.
I tried My Space because to me Social Media channels need to be experienced to be judged…assessing them without participating in them leaves a lot of room for error. Even though I knew My Space skewed younger from the outset, I also knew that at one time Facebook was a younger skewing service. It evolved into something much more purposeful for my professional and personal life.
My Space didn’t fit me. That’s OK. Every Social Media channel is not for every person and that’s the key take away here, especially if you are new to the scene. Social Media is an ever evolving space and the multitude of its channels, through which we all participate, also evolve.
Each of us who participate in Social Media need to occasionally step back, review our usage and either add or delete to our Social Media mix as we see fit. And as for the channel’s themselves, the fittest will survive.
There are still plenty of places where we can get together – I hope you’ll join me on:
Today started of kind of depressing. Cold and rain have come to stay and we even had a dusting of snow that ultimately melted…all combining into my least favorite weather.
Add to that the sync between my phone and my computer is on the fritz, so I wasn’t expecting to much from this particular Wednesday.
But I am about to prove that what you think you know about a day ain’t necessarily the whole story.
Late today I was on Google and I checked the listings for voice over talent, a primary listing in my field. And I did a double take.
Right there, under the paid ad as the first organic listing was audio’connell Voice Over Talent’s web listing.
Number 1. Click the picture to see the page.
It’s a nice feeling. And I enjoyed it for the moment. Heck, I am enjoying it now. I hope I don’t sound like I’m bragging. I know better.
Search engine listings, even on the mother ship, can be fickle things and positions change constantly. Yet it was nice to see a ray of sunshine on my screen today as the weather turned gray.
Thanks to all of you who visit. Thanks even more so to those of you who visit and hire. Everyone on the site appreciates you attention and your business.
