If you hadn’t heard, Pepsi (my primary drink of choice) is going through a rebranding process.

The change, across all the soda’s brands, was leaked last week. If you caught my post on Twitter, I forewarned you.

There’s been a boatload of money thrown at this change, believe it.

It’s um, not good.

Now while I don’t care for the re-design, I do heart how they are tying in the digital world to promote it. This is a good use of public relations and social media. And no I am no offended that as a life long dedicated Pepsi drinker I didn’t get this Pepsi Care package. I know my place in the social media world (2nd from the bottom) and I’m cool with it.

Oh and Pepsi, who also owns Tropicana Orange Juice, is completely re-branding that line as well (this I like a bit better). Look for the new designs on a store shelf near you soon.

Full details from Brand New on Pepsi and Tropicana.

UPDATE:
Here is a video highlighting the old looks and the new looks. The side by side comparisons make the new design look even worse to me.

Tags: advertising, branding, commentary, logo design, social media // 1 Comment »