public relations checklist: what not to do

don imus at wnbc

OK, I’ll grant you that there are a lot of people “Monday morning quarterbacking” the Imus thing (your humble author included). But I saw this post regarding how the public relations (or crisis communication, if you prefer) was handled by Imus and company during this whole debacle (which wouldn’t have even been necessary if he hadn’t made his stupid comment, blah, blah, dead horse).

I agree with a lot of it and some it just made me laugh. Maybe the author always writes well or is often off the mark, I don’t know. I do know I liked what he said in this article.

I hope you enjoy it too.

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