The internet is a great resource for information that really doesn’t exist anywhere else. This is especially helpful when someone like me comes across an idea that needs to be quickly researched. 9 times out of 10, I find what I’m looking for on the web, because the internet has proven to me that the things that I’ve found interesting in my life that I thought only interested me actually were and are of interest to a great many people. I think that kind of personal epiphany has occurred across the globe, which gave rise to the social media phenomenon that has grown so rapidly.

Today I was thinking about Johnny Olsen. Anyone born after the early 80’s will probably have no idea of whom I am speaking. Johnny Olsen was a professional announcer on many game shows but is most famously associated with The Price Is Right hosted by Bob Barker. For me Johnny Olsen has some of the greatest voices for his genre: game shows. The announcer is sooo critical to the pace, excitement level and overall success of that show. He sets the stage for the mood of that show and boy did Johnny do that.

Johnny Olsen took simple phrases and made them television tipping points:

“Come on down!”

“A new car!”

Sadly, Johnny Olsen died in 1985 and I believe The Price Is Right employed 3-4 other announcers before Bob Barker retired (including Buffalo radio legend Rod Roddy ). Enjoy these clips from one of Johnny’s last shows and listen to one of the greats at work.

Thanks Johnny, someday I hope to be as good as you.

Tags: announcers, commentary, commercials, media, radio, tv, voice talent, voiceover // 2 Comments »