Senseless Marketing Is Occasionally Worthwhile

T-shirt Advertising Peter K. O'Connell Voiceover TalentEvery micro-business owner (like me) will tell you that you need to have an expectation of a return on investment (ROI) for the marketing dollars you invest.

Why?

Because while many micro-businesses don’t have unlimited marketing dollars, most have barely ANY marketing dollars…we have to make them count.

Which of course is why I just dumped multi-hundred o’dollars into my neighborhood swim team’s sponsorship program from which I am sure will lead to almost zero ROI.

Yup, no ROI and no charitable write off

Ain’t I a marketing and business genius? 🙂

Let me explain.

I’ve written so many marketing posts over all these years I’m guessing I must have mentioned Gut Marketing. It’s a highly technical business term which means marketing that may not make business sense but feels right.

Whether you as a business owner mean to support or straight out donate to an event or group, it’s your gut that tells you that you CAN make this one community investment…you have confidence in your other targeted, ROI-focused, customer-centric marketing programs that WILL build your customer base and your branding efforts.

When you know, you know.

Don’t go crazy BUT trust your gut.

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