“We were wrong. So we changed it.”

Male Voice Talent Michael Minetree

As a world, we seem to be mostly a proud bunch.

But too much pride can be a bad thing. I know because I am better than you – smarter, better looking, more successful – so I know pride can be a bad thing and conceit is even worse.

Wait a minute…

Anyway, I mention this because I got an email blast from Michael Minetree of MineWurx Studio. In addition to voice work, he’s overseeing a myriad of other projects including voice over directories, isdn directories, voice coaching and web hosting.

It was the web hosting part that he was emailing about. I’ll let you read the whole thing because I think it’s a really great example of how to adapt and change in a transparent way that builds credibility.

We all have to change and we all make missteps. How we make ourselves accountable can determine success or failure. I think the way Michael did this was a major success. Really well done.

In this newsletter:

1) A total slash on pricing – things have gotten El Cheapo – like Unlimited Web Hosting for $4.95 a month…

2) A total shift in policy – now we don’t have one.

3) A complete change in our course of business.

4) A total redesign of the site.

Our hosting site, www.artistwebhosting.com, has been made anew.

1) A shift in Pricing: We have completely removed all limitations on the hosting accounts – now everyone can have unlimited disk space and bandwidth for as little as 4.95 a month. On top of that – unlimited emails, databases and FTP accounts. Now – we are just like the big boys – and even better in some instances. Your web hosting has never been any cheaper. Add free setup and free site transfer to that and you’re looking at a winner.

2) A massive shift in Policy: Gone are the setup fees, gone are the account limitations, gone are the confusing “Tiered Hosting” accounts. All of it – GONE. Now – there are just unlimited accounts – with all the backend server features activated for all of them. No more junk. No more clutter. Wide open accounts. Period.

3) A complete change in course: We’re always ready to admit we made a mistake and change things. The first approach was old and out-dated. We goofed on the concept and figured people would have the time to figure it all out. We were wrong. So we changed it. There’s always room for improvement – so we hope that our new course for the future is the right one. We’re certainly convinced that it’s a whole lot better now.

4) A complete redesign of the site: Last week we sat and looked at the site and realized that the original test design was a bust. Too much data, too many choices and much like most of our newsletters – too much information. The whole damn thing was wrong – from top to bottom. So we scrapped it and went to work on making it better. Because we sit and look at data all the time we kind of lose sight of the fact that not everyone else wants to. This led me to make the site WAY too detailed and forced a lot of the important information off to the side. Not any more. All of the important stuff should be there. Right up front.

We encourage you to go by and take the new site for a test drive. Any of your comments and input will be greatly valued, so valued in fact that we’re offering an additional $3.00 per month off any monthly account to any one of our newsletter subscribers who sends us a little note with their feedback about the new site. $3.00 may not seem like much – but in the world of web hosting – it’s absolutely huge.

We look forward to hearing from you. And look forward to your comments about our new course of direction.

Michael Minetree

MineWurx Studio


(blower) 703-293-8906

ISDN 703-766-1048/1049

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