Father and son voice actors Donald and Kiefer Sutherland

People ask me alot about how I succeed in my search engine optimization, why I seem to be alot of places on the web and “how do you do that?”

It involves pixie dust and eye of newt, to be sure 😉 but I think a better example would be a recent experience I had that describes it pretty well.

I subscribe to Google Alerts with a bunch of key words – I want to know what those words uncover on the web for me.

One of those terms is voice over talent (because I is one, ya know).

Reading a day’s post headlines in the Google Alerts, I was directed to the blog for the very popular advertising agency, Wieden+Kennedy New York who evidently have the Delta Airlines account. Following its merger with Northwest Airlines, Delta is now the nation’s (or world’s or galaxy’s) biggest airline.

Anyway, the agency has a blog (oooo, is that social media at work? hint) and they did a post about their recent TV spots for Delta. These spots feature the voice over genius of Donald Sutherland.

Damn those Sutherland boys (Donald and Kiefer), I just KNOW that every spot they were picked for, I was the client’s SECOND choice for voice talent. I just know it! You’d think those boys could say no once and a while! 😉

Anyway so I watch the spots and they are magnificent. They are well shot (in black and white no less), well edited, superbly written and the voiceover is as I said genius. You can see them at the end here. I say that not only as a marketing, advertising and voice over professional but also as a frequently flyer and not always on Delta.

So bringing this back to the lesson:

* With a free subscription to Google Alerts to find information that is customized for my likes

* I found a blog post to a major advertising agency’s blog (maybe they could be my client some day – why not?)

* Who produced some amazing TV spots that fill my creative mind with more ideas

* Which also included a wonderful voice over performance that I can also learn from

* And without even any of the parties knowing it (Delta Airlines, Wieden+Kennedy, Donald Sutherland and Kiefer Sutherland) I am telling you (and showing you) about their work which now makes it viral.

* If you share this story with even one more person it makes it more viral

And all of it is social.

Any questions?

Tags: advertising, blogs, branding, commentary, commercials, google, marketing, social media, travel, video, voice actors, voice casting, voice talent, voiceover, voiceover advice by peter k. o'connell, your friendly, neighborhood voice-over talent
5 Comments »

To be clear, I am not the first person to create a YouTube video for my voice over demo.

In fact, as usual, many have gone before me and probably done it better.

But while I am not first to the party (you know, where there’s that kinda awkward standing around trying to create small talk waiting for somebody…anybody else to arrive next) I certainly will not be last to the party.

So I hope you enjoy my stab at voiceover marketing sprinkled with a dash of humor.

Tags: announcers, branding, commentary, marketing, video, voice actors, voice talent, voiceover, youtube by peter k. o'connell, your friendly, neighborhood voice-over talent
2 Comments »

As God as my witness, I thought turkeys could fly!

No…wait.

As God as my witness, I had no idea that starting a blog all those years ago would result in 700 posts.

I like to write but that’s not the challenge; the challenge is if people will like to read.

Many of you do, catching this blog via subscribing to Voxmarketising through RSS or reading links on Facebook, Twitter or LinkedIn. The comments, retweets and repostings really make me happy. Not egotistically happy but really because someone took the time to read about my thoughts on voice over, marketing or advertising and thought they were worthwhile enough to share with others.

That kind of endorsement and support cannot be quantified.

So whether you like the logo posts, or the Fauxditions, or the videos or the Faffcon stuff or more recently the National Voice Over Month stuff, I keep writing about those type of things and more going forward. None of that stuff existed when I started.

God only knows what lies ahead for this blog in the future. Boy, I hope its all good stuff!

Thank you.

Tags: advertising, blogs, branding, commentary, faffcon, fauxdition, logo design, marketing, National Voice Over Month, social media, voice actors, voice talent, voiceover, voiceover advice, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
6 Comments »

VoiceOverXtra! and Gabby Nistico are presenting a Radio Imaging Seminar on September 8, 2010

Many folks are interested in getting into the voice over fields of Radio Imaging and Station Branding. No wonder, it’s a lot of fun!

So John Florian over at VoiceOverXtra! has teamed up with Gabby Nistico for a webinar on Wednesday, September 8, 2010 (yes, that’s tomorrow night) which will show you “the skills and business savvy needed to succeed in this lucrative niche. Live. Ask her questions. Receive a free recording of the entire webinar.”

For the details on this event, click here.

Tags: announcers, branding, commentary, radio, voice actors, voice talent, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on radio imaging and station branding help from gabby nistico and voiceover xtra!

Can I write a snappy blog headline or what?!

Sorry this won’t be a salacious as you may have been expecting but it’s still pretty cool because another airline has redone its logo (including repainting their planes). And what Virgin Atlantic created really looks a thousand times better, I think. Thanks to Brand New for the tip.

What do you think?

By the way, ever see a plane get painted? It’s kinda cool.

Virgin Atlantic plane livery time-lapse movie from johnson banks on Vimeo.

Tags: advertising, branding, logo design, marketing, video by peter k. o'connell, your friendly, neighborhood voice-over talent
Comments Off on a new virgin

David Airey over at the Logo Design Love blog has a really cool post about all the World Cup logos going back to 1950 whilst announcing the new logo for Brazil, the country hosting the World Cup in 2014.

I crafted a little logo chart below and wanted to ask you the musical question (it’s not really musical by the way): of all the logos, which are your top 3? If you want to talk about why, you certainly can.

Leave your answers in the comment box.

Tags: advertising, blogs, branding, commentary, logo design, marketing by peter k. o'connell, your friendly, neighborhood voice-over talent
4 Comments »