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Well, it’s a blog and a podcast so you can’t really taste it but to say “see the difference” seem so ordinary and that’s nothing like what I want this blog and podcast to be about.

So, we look different.

The reasons for the design change were many:
• Finally inaugurating a podcast, I thought such a big shift in communication deserved a new look. Hey if CBS did it for Katie Couric and NBC did it for Meredith Viera, well I certainly play in those leagues! 😉

• The other look began to strike me as a bit cluttered and that was certainly my fault. I was adding widgets and elements that individually looked attractive, but when I stepped back seemed visually confusing

• Some of the newer blog templates had features the old one didn’t

So what should you notice about the changes here?
• A big change is the name. What was once called voiceover blog on! is now called voxmarketising. That name was conceived for the podcast because congeals my favorite subjects: voice over, marketing and advertising. Then I quickly realized:

a. Those are the same things I blog about
b. Why confuse readers and listeners with two different brands and if you add the audio’connell Voice Over Talent web site, three brands.

So it seemed to me branding them voxmarketising – the audio’connell blog and voxmarketising – the audio’connell podcast will be easier. Plus people will just call it voxmarketising after a while and know it’s a blog and a podcast. Aren’t you sorry you asked?

• Less graphic stuff but easier navigation (and more to come). This stuff is still being worked on but you’ll notice for example you can connect to me easier on all my social networks under the heading “social networks and links”. So if you haven’t connected with me, please do. Recent posts can viewed more quickly

• Better marketing for the podcast. By clicking on the ever present album art, people can immediately go to the voxmarketising podcast page

• Easier to subscribe. This is oh so important, especially as I build the podcast, and it will continue to get better, but be on the lookout for improved subscription tools

• Updated blog links. Boy had I fallen behind on this. Some links were old or dead (people just stopped writing for like six months so I dropped their blogs) and some new bloggers hadn’t been added. If you’re one of the new ones, return the love

So, it’s a fresh face with some new tools and some old favorites (me, I hope) still around. Let me know what you think. Thanks.

Tags: blogs, podcast, podcasting, voiceover blog by peter k. o'connell, your friendly, neighborhood voice-over talent
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[audio:http://www.audioconnell.com/clientuploads/voxmarketising/voxmarketing_episode100_102507.mp3]

Click here to download the episode!

â–º (0:00) Show Open: (Voxmarketising Episode #100/ Show date: October 25, 2007)

â–º (1:00) Welcome:

â–º (1:55) Oversight (Stuff You Might Have Missed):
Podcamp Boston 2- http://podcamp.pbwiki.com/PodCampBoston2

Voice Talent In Trouble- Will Lyman’s narration work for the Internet Innovation Alliance ticks off PBS and WGBH http://broadcastingcable.com/article/CA6487874.html

A Younger You: Voices.com looks for early recordings from today’s voice talents
http://blogs.voices.com/voxdaily/2007/10/old_audio_recordings.html

Voice Over Marketing- Review pending regarding Voices.com’s new book “Internet Marketing Plan for Voice Actors”.

New Gadgets- The very new AT&T Tilt instead of the i-Phone

A New Kind of Press Release- Social Media News Releases

How Business Reacts to Social Media- Mitch Joel’s link to a report from McKinsey & Company http://www.twistimage.com/blog/archives/mckinsey-reports-on-how-businesses-understand-social-media-and-web-20/
Sad Spirit Robert Gorell at Grokdotcom on how bad Spirit Airlines customer service has become. http://www.grokdotcom.com/2007/10/24/spirit-air-you-dont-have-to-turn-on-the-red-light/

A new Holiday: Holiday Inn gets a $1 billion makeover from logos to mattresses and everything in between

â–º (10:22)VMT Interview (On voiceover or marketing or advertising or all of the above):
Steve Chazin, Marketing Apple, on the turning tide of the i-Phone

â–º (19:22) Popular Demand (Voice Comments, Emails and Blogs Posts from Listeners):
Voting on the voxmarketising podcast slogan with advice from Leesa Barnes http://www.leesabarnes.com/developing-your-unique-podcast-message/

â–º (21:04) Show Close:
Comment Line – +01 716-989-6151
Email – peter at audioconnell dot com
Blog – audioconnell.com/blog (Subscribe)
Add us to your Linked In or Facebook

Tags: advertising podcast, commentary, marketing podcast, podcast, podcast episodes, voice over podcast, voxmarketising podcast by peter k. o'connell, your friendly, neighborhood voice-over talent
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The question has been buzzing around my brain because I wonder if I am writing too many words? Should I edit my posts more for length? These folks say maybe.

Editing is not a bad thing.

Are readers put off by long posts? Is just the shape and the length of the post enough to make somebody want to click off (and is “click off” a new kind of social media vulgarity that I just ignorantly/innocently spewed forth? Hope not, if yes, sorry.)

I have a short attention span sometimes, so does that mean that all content has to be boiled down to 10-20 words to be read, let alone understood by most readers?

Is there too much rambling in my posts? Am I writing with the voice inside my head, a voice which many readers (regardless of my demos) have never heard when maybe I should be writing with a more informational style, like a journalist?

Blogs serve a myriad of purposes: creative and emotional outlet, search engine optimization tool, community builder, credibility enhancer and on and on.

I want to build the on-line presence for audio’connell Voice Over Talent and SEO-wise, this blog is one tool that helps that happen. It’s also good that I have a great deal of experience and a great many contacts in the fields of voiceover, marketing and advertising so that I have many resources and topics about which I can write and podcast about.

And I think the posts are interesting (including the posts that have nothing to do with the above).

So while I write about topics that I think will be of interest to my friends (known and unknown) in those industries, I guess if I am honest, I am writing for me.

Well, and you, because you and I are really the only two people who read this stuff. And thanks for that 🙂

Let me know what you think (and I am not fishing for compliments either, just taking the reader’s “pulse”, if you will).

Tags: advertising, blogs, commentary, internet, marketing, podcast, voiceover by peter k. o'connell, your friendly, neighborhood voice-over talent
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While I was in Boston the wiki mail came down from Jay Moonah that registration is now open for Podcamp Toronto 2008.

The date for Podcamp Toronto is February 23-24, 2008 which may not work for me as that’s the week that O’Connell Part Deux is deux, uh, I mean due. We’ll see.

But at any rate, if you are nearby, you should attend Podcamp Toronto and I hope you will.

Tags: blogs, commentary, podcamptoronto, podcast, podcasting by peter k. o'connell, your friendly, neighborhood voice-over talent
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Podcamp Boston 2 has come and gone and it was a good experience

It was also an imperfect conference.

My greatest and most satisfying take away was that Podcamps continue to be an amazing place to meet, network and become friends with some very talented people and at least “get to know”/be introduced to some others. For that single reason (although there are others) everyone should attend a Podcamp in their area. It’s a great experience.

Just one quick example. Through a Sunday session and later in a hallway meeting and at lunch, I met Adam Weiss . (That’s a picture from the meeting and I really did enjoy it much more than the photo would indicate…another reason I should stay behind a microphone). He’s one of the sharpest audio talents I have yet to meet in Podcasting. He’s also one of the most generous with his insights. There were many meetings like this (and some prospective client meetings too) that were simply invaluable.

The educational sessions were hit and miss. When they hit, it was out of the park. Let me explain.

As with anything as informal as an “unconference” there are going to program issues. It’s going to happen and organizers really can’t do too much about it except learn from it (and make no mistake, the Podcamp Boston committee are sharp people, they know how to adjust and I am sure they will).

There were a few challenges in this Podcamp edition:

1. Program content is determined primarily through attendees volunteering to make a presentation (as it is with ALL Podcamps). Organizers can try and determine the value of the presentation and the presenter’s professionalism but it’s a crap shoot. Part of the problem was lousy session titles, one can’t really figure out what the session is about from a vague title. Sometimes, the presentations offered little value, in my opinion, and sometimes they were really great. But the omissions stood out and felt like time lost.

2. Those in attendance were (as might be expected) at various stages of their blogging and podcasting life so programming had to strike a delicate content balance between rank amateur and professional. The format through which the sessions were laid out was great. Programming was broken down by segments and that was good. But for me there wasn’t as much “meat” as I had hoped for. In Toronto (the first of my Podcamp experiences) I felt there was more valuable content in the presentations but that could be a factor of where I was in my blogging and podcasting life. For others, the content may have struck an amazing chord.

3. Initial attendance numbers (not final to be sure) seemed higher then the first Podcamp Boston, according to those on the committee that I spoke to but many people who committed to coming didn’t show up, including some presenters (1,200 was a number thrown about prior to the event). The organizers noted this in their wrap up meeting and will offer up the option to other Podcamp organizers (the Boston crew owns the Podcamp brand) to charge a small attendance fee. It’s thought such a fee will ensure a higher attendance if people have “something” to lose by not showing up. I think they may be right.

A project like this is an enormous task and my comments are not meant in anyway to take away from the great efforts of the Podcamp Boston 2 team. But following their sophomore effort, I think they can really learn some valuable programming lessons they will help Podcamp Boston 3 ensure a fuller experience for all attendees.

Tags: blogs, commentary, podcampboston, podcamptoronto, podcast, podcasting by peter k. o'connell, your friendly, neighborhood voice-over talent
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The Saturday afternoon presentations ratcheted up the learning level. CC Chapman and Mitch Joel presented a very content heavy presentation on the “Tools of the social media trade”. Ideas like using Google Alerts for more than just your key words to track your marketplace….think about your target markets and consider their keywords (sometimes that geographic, sometimes its industry specific etc). When working with itunes for podcasting, make sure you focus on sub categories for your podcast to have a chance to stand out from the crowd on itunes (fairly important!). Lots of other stuff too but check the Podcamp Boston wiki for some video or audio of this or any other sessions.

Podcamp Boston organizer and Financial Aid Podcast honcho Chris Penn did a really high energy presentation on to market with New Media. One quick idea which I liked was including your podcast show notes in the lyric tab of itunes…data, data, data.

Grabbed a quick but much needed nap back at the hotel and on to the Podcamp Party over at the very nice Seaport Hotel which I met a bunch of very nice people including CC Chapman who’s starting a new company, Louise Rijk of Advanced Media Productions, musician Graham English and Robert Mendelson of Select Blinds Canada who is just starting out in podcasting but has a “radio history” so we shared those great stories.

Snuck down to the bar to grab a quick dinner and watched some of the World Series during the 3 inning of game 3 where Boston started to own Colorado…the place was erupting! Great fun.

There was supposed to be an informal marketing meeting back at one of the hotels at 9 PM but by 10 PM they still hadn’t put it together and it was getting late so I just headed home.

Starts all again tomorrow!

Tags: blogs, commentary, podcampboston, podcamptoronto, podcast, podcasting by peter k. o'connell, your friendly, neighborhood voice-over talent
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