Entries Tagged as 'podcasting'

live from podcamp boston 2 (final thoughts)

Peter O’Connell and Len Edgerly at Podcamp Boston2 photo by bryan person

Podcamp Boston 2 has come and gone and it was a good experience

It was also an imperfect conference.

My greatest and most satisfying take away was that Podcamps continue to be an amazing place to meet, network and become friends with some very talented people and at least “get to know”/be introduced to some others. For that single reason (although there are others) everyone should attend a Podcamp in their area. It’s a great experience.

Just one quick example. Through a Sunday session and later in a hallway meeting and at lunch, I met Adam Weiss . (That’s a picture from the meeting and I really did enjoy it much more than the photo would indicate…another reason I should stay behind a microphone). He’s one of the sharpest audio talents I have yet to meet in Podcasting. He’s also one of the most generous with his insights. There were many meetings like this (and some prospective client meetings too) that were simply invaluable.

The educational sessions were hit and miss. When they hit, it was out of the park. Let me explain.

As with anything as informal as an “unconference” there are going to program issues. It’s going to happen and organizers really can’t do too much about it except learn from it (and make no mistake, the Podcamp Boston committee are sharp people, they know how to adjust and I am sure they will).

There were a few challenges in this Podcamp edition:

1. Program content is determined primarily through attendees volunteering to make a presentation (as it is with ALL Podcamps). Organizers can try and determine the value of the presentation and the presenter’s professionalism but it’s a crap shoot. Part of the problem was lousy session titles, one can’t really figure out what the session is about from a vague title. Sometimes, the presentations offered little value, in my opinion, and sometimes they were really great. But the omissions stood out and felt like time lost.

2. Those in attendance were (as might be expected) at various stages of their blogging and podcasting life so programming had to strike a delicate content balance between rank amateur and professional. The format through which the sessions were laid out was great. Programming was broken down by segments and that was good. But for me there wasn’t as much “meat” as I had hoped for. In Toronto (the first of my Podcamp experiences) I felt there was more valuable content in the presentations but that could be a factor of where I was in my blogging and podcasting life. For others, the content may have struck an amazing chord.

3. Initial attendance numbers (not final to be sure) seemed higher then the first Podcamp Boston, according to those on the committee that I spoke to but many people who committed to coming didn’t show up, including some presenters (1,200 was a number thrown about prior to the event). The organizers noted this in their wrap up meeting and will offer up the option to other Podcamp organizers (the Boston crew owns the Podcamp brand) to charge a small attendance fee. It’s thought such a fee will ensure a higher attendance if people have “something” to lose by not showing up. I think they may be right.

A project like this is an enormous task and my comments are not meant in anyway to take away from the great efforts of the Podcamp Boston 2 team. But following their sophomore effort, I think they can really learn some valuable programming lessons they will help Podcamp Boston 3 ensure a fuller experience for all attendees.

live from podcamp boston 2 (update #2)

podcamp boston 2007

The Saturday afternoon presentations ratcheted up the learning level. CC Chapman and Mitch Joel presented a very content heavy presentation on the “Tools of the social media trade”. Ideas like using Google Alerts for more than just your key words to track your marketplace….think about your target markets and consider their keywords (sometimes that geographic, sometimes its industry specific etc). When working with itunes for podcasting, make sure you focus on sub categories for your podcast to have a chance to stand out from the crowd on itunes (fairly important!). Lots of other stuff too but check the Podcamp Boston wiki for some video or audio of this or any other sessions.

Podcamp Boston organizer and Financial Aid Podcast honcho Chris Penn did a really high energy presentation on to market with New Media. One quick idea which I liked was including your podcast show notes in the lyric tab of itunes…data, data, data.

Grabbed a quick but much needed nap back at the hotel and on to the Podcamp Party over at the very nice Seaport Hotel which I met a bunch of very nice people including CC Chapman who’s starting a new company, Louise Rijk of Advanced Media Productions, musician Graham English and Robert Mendelson of Select Blinds Canada who is just starting out in podcasting but has a “radio history” so we shared those great stories.

Snuck down to the bar to grab a quick dinner and watched some of the World Series during the 3 inning of game 3 where Boston started to own Colorado…the place was erupting! Great fun.

There was supposed to be an informal marketing meeting back at one of the hotels at 9 PM but by 10 PM they still hadn’t put it together and it was getting late so I just headed home.

Starts all again tomorrow!

live from podcamp boston 2 (update #1)

podcamp boston 2007

Awake at 05:00, wheels up at 07:00 and into Beantown at 8:30.

I’ve been to the BCEC (where Podcamp Boston is holding the uncoference) before for a major trade show but didn’t have any idea the true scope of this building….that means it took me a while to find registration. Its an unconference so signage is optional I guess.

But I found my way and the registration folks were very nice and helpful.

First session was a mix between Mitch Joel’s Personal Branding (I stepped into the room and the whole room yells “whooo hoooo”! Not for me of course…he was making a point in his presentation.)

Then I moved over to Scott Monty’s presentation on Web 2.0 tools that are really useful…good stuff here.

Someone in the Podcamp Boston community is doing a TV show and I did a quick interview for them.

Then moved into another presentation and I won’t tell you which one it was because it wasn’t so good plus I was hungry so I left to catch the latest presentation from Dunkin Donuts…ok it was a coffee cart but it was reeeeaaaallly good 😉

Caught up with John Wall (of Ronin Marketeer , the M Show and Marketing Over Coffee) who is a great guy (example: I sent him an email question on travel in Boston for the Podcamp trip and he was very helpful). Also met his wife who (like most of us husbands) is too good for him. (Just kidding).

Currently listening to a really good presentation by David Meerman Scott who has written the book (The New Rules of PR) and its really good. What’s impressive about his presentation (like Mitch Joel) get paid for speaking like this….here they do it for free. But the payoffs are still strong for them, I’m sure.

More later.

vote for the slogan you like!

voxmarketising - the audio’connell podcast logo/album art

In spite of my A-type personality, through which I may occasionally come off sounding like I know everything, I know I’ve much to learn (I think that’s a realization for most folks as the age).

In fact, I try to listen and or read many posts or books of people whose opinions I respect. They may have new knowledge on something I know nothing about or they may have a new perspective in an area of my expertise that I had either never considered or had left off my check list.

Such is the case with my friend and client Leesa Barnes. She, who must now also be credited as a “published author” (bow or curtsey as you please), offered a wonderful reminder post today about how to position a podcast. You may call it a slogan or a tagline, she calls it a Unique Podcast Message (UPM).

Leesa has taken a tried and true marketing tactic and applied it to podcasting: “A secret to gaining a ton of listeners or viewers is to describe your podcast in 10-words or less with an emphasis on describing the problem your podcast solves.”

Well I hadn’t done that yet. So her post got me going and here are some possibilities:

• Zigzagging across the worlds of voiceover, marketing and advertising; not necessarily in that order.
I like this one because Zigzagging is a word that I think establishes the fun the listener will experience with the podcast…it won’t be boring. It also helps define the voxmarketising title a bit (although there will always be some folks who don’t get it. But think back to way back when….did you even know how to pronounce the word “Oprah” when you first heard it?). On the down side, this IS more than 10 words. Crap!

• Where the worlds of voiceover, marketing and advertising collide!
For sheer brevity and violence, this one may have a real shot of sticking.

• voxmarketising – the audio’connell podcast: more fun than having your back waxed!
While this is certainly true (I would assume) I don’t know if it clearly explains the point of the podcast

So I am now requesting your opinion!

Which slogan do you like best? Which works? Can you think of a better one? If you come up with one and I use it, I’ll not pay you one red cent while I snatch it up but will scream your praises on line.

You can post below or leave your comment on the voxmarketising comment line at +01 716-989-6151

Thanks!

free podcast promotional opportunity

voxmarketising - the audio’connell podcast logo/album art

I’ve already set up about three interviews (fourth pending) for voxmarketising – the audio’connell podcast, set to debut probably in a week or so. I’ll likely only do one interview per show and I am really excited about the interviewees who’ve said yes…more to come on that.

I’ve also got the initial format set (it can always change, this is podcasting after all) and the segments for the first show all set. My first interview is tonight (I told you we’re getting closer to p-day!)

What I need are some (future) listener comments. If you call in with your thoughts for topics I could cover on the show involving voice over (acting), marketing and/or advertising, I can promise you three (3) FREE promotional benefits for your business:

When you call the comment line at +01 716-989-6151 and leave your comment you should first:

1. Say your name…thus promoting your personal brand
2. Say your business name…what you do for a living
3. Mention your web site, blog or podcast (including the web addresses)

Then, leave your comment or idea.

Just remember you must sound brilliant when you call…no pressure (just kidding).

Just like they say on TV….call today! +01 716-989-6151

pahk yah pahdcast in bahston

podcamp boston 2007

Shall I see you in Boston during the weekend of October 26th?

Only if you’re at Podcamp Boston 2 taking place at the Boston Convention & Exhibition Center.

Join me and maybe thousands of my podcasting and blogging brethren and sisterthren and what is sure to be a lot of learning, a lot of networking and a lot of fun.

You can read all about it here…oh yeah, and it’s free.